In the business, we must surely know that business is the cycle of money that has to be supported by many aspects. Those aspects are, like a capital, commodity, and marketing strategy. One of the aspects that give indirect effect is marketing strategy. Marketing strategy is about how we sell our commodity; it can be done through a promotion. Promotion gives indirect effect in the business. Most of people in small business scale do not know how important promotion is, through promotion we can publish our commodity in public, if the public know about it, it is sure that there will be increasing input after that.
Your business is not about the products or services that you sell. Your business is not about the prices that you charge for your goods and services. Your business is not about your competition and how to beat them. Your business is all about your customers, or clients, period. Promotion is one of the four elements of marketing mix. One of the greatest myths about personal or business success is that eventually your business, personal abilities, products or services will get discovered and be embraced by the masses that will beat a path to your door to buy what you are selling. But how can this happen if no one knows who you are, what you sell and why they should be buying? Self-promotion is one of the most beneficial, yet most underutilized, marketing tools that the majority of home business owners have at their immediate disposal. You have but a passing moment to make a positive and memorable impression on people with whom you intend to do business. The majority of business owners do not have the advantage of elaborate offices or elegant storefronts and showrooms to wow prospects and impress customers. Instead, they must rely on imagination, creativity and attention to the smallest detail when creating and maintaining a professional image for their business.